Netflix price history in the US

Netflix has raised US prices 7 times since late 2016. Today Standard with ads is $8.99, Standard $19.99 and Premium $26.99 a month (checked on Netflix's site ). Each figure below links to an archived copy of Netflix's own page that shows it.

Standard since 2016
$9.99 → $19.99
+100%
Premium since 2016
$11.99 → $26.99
+125%
Ad plan since 2022
$6.99 → $8.99
+29%
$0$5$10$15$20$25$302017201820192020202120222023202420252026Netflix Premium: $11.99 a month, seen Dec 2016 to Oct 2017Netflix Premium: $13.99 a month, seen Oct 2017 to Jan 2019Netflix Premium: $15.99 a month, seen Jan 2019 to Oct 2020Netflix Premium: $17.99 a month, seen Nov 2020 to Dec 2021Netflix Premium: $19.99 a month, seen Jan 2022 to Oct 2023Netflix Premium: $22.99 a month, seen Dec 2023 to Dec 2024Netflix Premium: $24.99 a month, seen Jan 2025 to Feb 2026Netflix Premium: $26.99 a month, seen Mar 2026 to nowNetflix Standard: $9.99 a month, seen Dec 2016 to Oct 2017Netflix Standard: $10.99 a month, seen Oct 2017 to Jan 2019Netflix Standard: $12.99 a month, seen Jan 2019 to Oct 2020Netflix Standard: $13.99 a month, seen Nov 2020 to Dec 2021Netflix Standard: $15.49 a month, seen Jan 2022 to Dec 2024Netflix Standard: $17.99 a month, seen Jan 2025 to Feb 2026Netflix Standard: $19.99 a month, seen Mar 2026 to nowNetflix Basic: $7.99 a month, seen Dec 2016 to Jan 2019Netflix Basic: $8.99 a month, seen Jan 2019 to Dec 2021Netflix Basic: $9.99 a month, seen Jan 2022 to Jun 2023Netflix Basic with ads: $6.99 a month, seen Oct 2022 to Apr 2023Netflix Standard with ads: $6.99 a month, seen Apr 2023 to Dec 2024Netflix Standard with ads: $7.99 a month, seen Jan 2025 to Feb 2026Netflix Standard with ads: $8.99 a month, seen Mar 2026 to nowPremium $26.99Standard $19.99Basic $9.99 (ended)Standard with ads $8.99
Monthly US price for a new subscriber, as shown on Netflix's own pages in Internet Archive captures. Steps sit at the first capture that showed the new price. Hover a line for its dates; every value is in the tables below.

Every Netflix price increase we found

Newest first. "Old price last seen" and "new price first seen" are the dates of the two archived captures either side of the change, so the change happened somewhere between them. Follow the links to see each capture.

WhenPlanOldNewRiseEvidence
Feb 2026 – Mar 2026
no dated notice found
Premium$24.99$26.99+$2.00 (8%)old price last seen Feb 25, 2026; new price first seen Mar 26, 2026
Standard$17.99$19.99+$2.00 (11.1%)old price last seen Feb 25, 2026; new price first seen Mar 26, 2026
Standard with ads$7.99$8.99+$1.00 (12.5%)old price last seen Feb 25, 2026; new price first seen Mar 26, 2026
Extra member with ads$6.99$7.99+$1.00 (14.3%)old price last seen Feb 25, 2026; new price first seen Mar 26, 2026
Extra member without ads$8.99$9.99+$1.00 (11.1%)old price last seen Feb 25, 2026; new price first seen Mar 26, 2026
Dec 2024 – Jan 2025
no dated notice found
Premium$22.99$24.99+$2.00 (8.7%)old price last seen Dec 25, 2024; new price first seen Jan 22, 2025
Standard$15.49$17.99+$2.50 (16.1%)old price last seen Dec 25, 2024; new price first seen Jan 22, 2025
Standard with ads$6.99$7.99+$1.00 (14.3%)old price last seen Dec 25, 2024; new price first seen Jan 22, 2025
Oct 2023 – Dec 2023
no dated notice found
Premium$19.99$22.99+$3.00 (15%)old price last seen Oct 4, 2023; new price first seen Dec 6, 2023
Dec 2021 – Jan 2022
no dated notice found
Premium$17.99$19.99+$2.00 (11.1%)old price last seen Dec 24, 2021; new price first seen Jan 14, 2022
Standard$13.99$15.49+$1.50 (10.7%)old price last seen Dec 24, 2021; new price first seen Jan 14, 2022
Basic$8.99$9.99+$1.00 (11.1%)old price last seen Dec 24, 2021; new price first seen Jan 14, 2022
Oct 2020 – Nov 2020
no dated notice found
Premium$15.99$17.99+$2.00 (12.5%)old price last seen Oct 18, 2020; new price first seen Nov 15, 2020
Standard$12.99$13.99+$1.00 (7.7%)old price last seen Oct 18, 2020; new price first seen Nov 15, 2020
Jan 2019
no dated notice found
Premium$13.99$15.99+$2.00 (14.3%)old price last seen Jan 15, 2019; new price first seen Jan 16, 2019
Standard$10.99$12.99+$2.00 (18.2%)old price last seen Jan 15, 2019; new price first seen Jan 16, 2019
Basic$7.99$8.99+$1.00 (12.5%)old price last seen Jan 15, 2019; new price first seen Jan 16, 2019
Oct 2017
no dated notice found
Premium$11.99$13.99+$2.00 (16.7%)old price last seen Oct 5, 2017; new price first seen Oct 9, 2017
Standard$9.99$10.99+$1.00 (10%)old price last seen Oct 5, 2017; new price first seen Oct 9, 2017

Price by plan, period by period

PlanPriceSeen fromSeen until
Premium$11.99 a monthDec 8, 2016 (earliest capture; price may be older)Oct 5, 2017
Premium$13.99 a monthOct 9, 2017Jan 15, 2019
Premium$15.99 a monthJan 16, 2019Oct 18, 2020
Premium$17.99 a monthNov 15, 2020Dec 24, 2021
Premium$19.99 a monthJan 14, 2022Oct 4, 2023
Premium$22.99 a monthDec 6, 2023Dec 25, 2024
Premium$24.99 a monthJan 22, 2025Feb 25, 2026
Premium$26.99 a monthMar 26, 2026still current
Standard$9.99 a monthDec 8, 2016 (earliest capture; price may be older)Oct 5, 2017
Standard$10.99 a monthOct 9, 2017Jan 15, 2019
Standard$12.99 a monthJan 16, 2019Oct 18, 2020
Standard$13.99 a monthNov 15, 2020Dec 24, 2021
Standard$15.49 a monthJan 14, 2022Dec 25, 2024
Standard$17.99 a monthJan 22, 2025Feb 25, 2026
Standard$19.99 a monthMar 26, 2026still current
Basic$7.99 a monthDec 8, 2016 (earliest capture; price may be older)Jan 15, 2019
Basic$8.99 a monthJan 16, 2019Dec 24, 2021
Basic$9.99 a monthJan 14, 2022Jun 3, 2023
Basic with ads$6.99 a monthOct 14, 2022Apr 23, 2023
Standard with ads$6.99 a monthApr 25, 2023Dec 25, 2024
Standard with ads$7.99 a monthJan 22, 2025Feb 25, 2026
Standard with ads$8.99 a monthMar 26, 2026still current
Extra member slot (add-on listed under Standard and Premium)$7.99 a monthMay 30, 2023Dec 25, 2024
Extra member with ads$6.99 a monthJan 22, 2025Feb 25, 2026
Extra member with ads$7.99 a monthMar 26, 2026still current
Extra member without ads$8.99 a monthJan 22, 2025Feb 25, 2026
Extra member without ads$9.99 a monthMar 26, 2026still current

Plans added, renamed or removed

These dates come from archived captures, so they show when a change was first visible, not an official launch date.

What these dates mean

Netflix doesn't publish a dated list of its price changes. The dates here come from the Internet Archive's Wayback Machine, which saves copies of public web pages from time to time. For each change we found the last saved copy of a Netflix US page showing the old price and the first showing the new one. The real change happened between those two dates; when copies were saved days apart, that window is narrow, and when they were weeks apart, it's wider.

The prices are what Netflix showed to new US subscribers, per month, before tax. Netflix's help page has said since at least 2020 that "These prices apply to new members and will gradually take effect for all current members", so existing members usually moved to a new price later than these dates.

Before December 2016, the archived Netflix pages we found show only a starting price ("Plans from $7.99 a month"), not a price per plan, so the table starts there. Captures from 2019 to late 2020 of Netflix's help page don't contain prices, so for those years we used Netflix's homepage and sign-up page.

What to do when the price goes up

Other histories: Spotify and Disney+. Prices in the UK, Canada and Australia are on the local streaming prices page.

MapSub isn't affiliated with Netflix. Archived pages belong to their owners; we link to the Internet Archive's copies and quote only the price lines. Found a change we missed? Tell us via the contact page.

Questions and answers

When did Netflix last raise prices in the US?

The latest increase we found first appeared on Netflix's US pages in Feb 2026 – Mar 2026: Extra member with ads went from $6.99 to $7.99; Extra member without ads went from $8.99 to $9.99; Premium went from $24.99 to $26.99; Standard went from $17.99 to $19.99; Standard with ads went from $7.99 to $8.99.

How much has Netflix gone up?

Standard was $9.99 a month in the earliest plan table we found (Dec 8, 2016) and is $19.99 now, 100% more. Premium went from $11.99 to $26.99 (125%). The ad-supported plan started at $6.99 in 2022 and is $8.99.

How often does Netflix raise prices?

We found 7 rounds of US increases between 2017 and 2026, between 13 and 23 months apart. Not every round touched every plan: in Oct 2023 – Dec 2023 only Premium went up.

Does Netflix still have a Basic plan?

Not for new US members. Basic was last listed at $9.99 on Jun 3, 2023 and was gone from the US plans page in the next capture. The page doesn't say what happened to people already on Basic.

When does a price increase reach existing members?

Netflix's US help page says new prices apply to new members first and "gradually take effect for all current members", and that current members get an email 30 days before their price changes. So the dates on this page are when new members saw the price; your own bill may have changed later.